With a year record of world-class care, the Aravind model demonstrates that affordable quality healthcare for the BOP is possible.
Aravind screens millions of people each year to identify those whose eyesight is threatened by cataracts and performs nearly 2,00, surgeries a year. However, patients did have the choice to not buy spectacles at the camp.
Extensive campaigns were also conducted through leaflets, posters, and booklets on diabetes and its effect on retina. From Madurai, the IT kiosks were provided with web cameras which enabled patients to screen the picture of their eyes and send them as attachments to E Mails along with a voice description of the problem to doctors at AEH, Madurai.
Aravind Eye Hospital Introduction Established in with the mission to eliminating needless blindness, Aravind is the largest and most productive eye care facility in the world.
Through utilization of assembly-line methods within the hospital and at eye camps, volume of patients seen and treated increases dramatically.
Started inthis project aimed at creating awareness about diabetic retinopathy in communities. This helps is building a narrative that a customer can identify with.
The impact is continuously growing and services have expanded to not only include surgery, but also to medical training, management consulting, manufacturing, research, information technology services, eye care facilities, and community outreach programs. This Organization has been a source of case studies to not only national, but International agencies as well.
Venkataswamy, Aravind Eye Hospital provided free eye care and surgery to millions of needy patients apart from regular patients. To further lower costs, Aravind has created a sister organisation, Aurolab, to manufacture intraocular lenses locally at prices one-fiftieth of US prices, as well as the sutures and drugs used in surgery.
For example, in around 70, children were screened and given glasses to correct refractive errors. Free Hospital The Free Hospital provided free eye treatment to the poorer section of the society free of c The identity cards helped in future follow-up.
The biggest lesson a social entrepreneur should learn from Dr. The case sets the stage for developing such a plan of action. The team relies on limited marketing, mainly word-of-mouth, to acquire patients, but the main advantage is their quality. House-to-house identification of eye problems and screening camps were organized and patients with eye problems were treated.
The model can be replicated, and some of its principles are universally applicable, such as the appropriate use of manpower, reducing the time and costs, and sharing innovative practices to improve quality. Analyze the areas that you need to sort out while launching the products to wider market and what are the challenges the firm will face in market place.
Target costing is a well-known tool in product innovation for engineering the design of production systems, and in the case of the original cataract operation Dr V. Aravind organized about eye camps per year. By creating superior customer value, the organization can create highly satisfied customers who stay loyal and buy more.
Through moral practices and compassionate care, focusing on the impact is far more rewarding that any financial gain.
V took the unusual step of asking even poor patients to pay whenever they could, believing the volume of paying business would sustain the rest.
There is now an extensive education programme linked to the camps which reaches out to rural communities. Surgeons typically work hour days, and the fastest can perform up to surgeries in a day. Use of IT Kiosks for Tele advice. Community Based Rehabilitation Project, a project undertaken by Theni unit since and supported by Sight Savers International aimed at rehabilitating incurably blind persons through community based support.
The crucial role of customer perceived value in acquiring and retaining profitable customers. Free Hospital The Free Hospital provided free eye treatment to the poorer section of the society free of c Main Hospital The Main Hospital functioned like a regular ophthalmology hospital.
This adaptability and boundless forward thinking of Dr. Adopt a Business Partner Case Study: Treatments performed in the main hospital varied from simple treatments to extremely complex surgeries like retina detachment repair.
Sponsors took care of the expenses connected with publicity such as posters, pamphlets, banners, and announcement from vehicles, and the organization of the camps usually in some school or public place. The brainchild of Dr. After rest, they would either be operated the next day or the day after depending on the workload.
This case study addresses Aravind as an innovative solution to eye care in rural India. The doctor would make the diagnosis based on the description given by the patient and the picture sent, and give the advice to the patient. ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 1, JanuaryISSN RIGHT TO SIGHT: A MANAGEMENT CASE STUDY ON ARAVIND EYE HOSPITALS DR.
Marketing & Sales Case Study Analysis and Solution. At Fern Fort University, we use Harvard Business Review (HBR) marketing principles and framework to analyze Aravind Eye Hospital, Madurai, India: In Service for Sight case study.
Aravind Eye Hospital would help the franchisee in sourcing doctors. a penalty would be levied to the franchisee and in case of severe discrepancy the franchise rights can be revoked from them subject to discretion of Aravind Eye hospital Management’s discretion.
support staff and nurses. Aravind Eye Hospital Introduction Established in with the mission to eliminating needless blindness, Aravind is the largest and most productive eye care facility in the world. This case study addresses Aravind as an innovative solution to eye care in rural India.
Introduction Blindness is a crippling disability that affects 39 million people in the world (Mehta and Shenoy 12). India is a developing country with a high population that is difficult to support through government action alone.
InDr. Venkataswamy. Aravind Eye Hospital, Madurai, India: In Service for Sight Aravind Eye Hospital, Madurai, India: In Service for Sight case study. V. Kasturi Rangan Starting as a modest bed hospital.Aravind eye hospital case study solution